Requisite: Time Mag Cover Attachment Parenting

It’s my understanding that Time Magazine’s sales have gone down considerably over the years. Looking at this cover, one has to wonder if it’s because gravely, huge world news is relegated to a tiny upper left corner of the magazine while a provocative, exploitative photo takes the center.

“Are You Mom Enough?” According to whom?

Why is it exploitative? Everyone is talking about the cover photo, fighting about the cover photo, debating the appropriateness of an older child breastfeeding, however very few are truly discussing Attachment Parenting in a beneficial light. The mother and son on the cover have been exploited to sell Time and it worked. In addition, extended breastfeeding has been made to look ridiculous because of the unnatural pose.

The Chicago Tribune sums it up quite nicely:

Nancy Mohrbacher, an officer with the Chicago Area Breastfeeding Coalition, said the cover has sparked the wrong questions.

“The question is not are you mom enough, but is our culture family friendly enough,” Mohrbacher said. “The question is not how should we parent, but how do we support and value parenting in our society.”

“One of the reasons there can be a conflict with attachment parenting in our culture is we don’t have family-friendly environments. It’s not part of our culture. We’re expected to have a strict dichotomy between family and the rest of our lives.”

But is the Time cover attempting to promote those conversations, or just trying to stand out at a tough time for magazines? Or both?

“The point of a cover is to get your attention,” Stengel said on MSNBC, “and this gets your attention.”